Christmas 2025
Client
Crowne Plaza Changi Airport
(in-house project)
Type
Creative Direction
Graphic Design
Illustration
Editorial Design
Photography
Tools
Adobe Suite
Year
2025
Brief
I led the festive campaign's creative direction from beginning to end – from visual conceptualisation, designing marketing collaterals, logo key visuals, restaurant menu and signages. I worked closely with an external photographer and the Culinary team to curate a photoshoot to translate my vision into life.
About Project: Yuletide at the Palazzo
Inspired by the vision of luxurious Christmas spread in an Italian palazzo ("palace"), the atmosphere is rich and indulgent — a celebration shown through timeless Christmas classics and decadent dishes. This is a Christmas steeped in warmth and sophistication, where tradition meets glamour in a story of abundance, intimacy, and quiet opulence.
The illustrations are specially drawn to represent the dishes present in Allora's Buffet Menu.
