Midautumn 2024

Crowne Plaza Changi Airport Singapore, is conveniently located at Terminal 3 of Changi Airport. This year's mooncake box has a suitcase inspired design, which is synonymous with travel. As such, the collaterals are travel-themed, to fully represent the pride and honour of being named the World's Best Airport Hotel for nine consecutive years.

About Project

Named "Moonrise Expedition", it encapsulates the mystical yet adventurous experience of trying the mooncakes that are inspired by the exotic flavours from the East and West.

I first curate and propose photoshoot and design moodboards to visualise the style we are going for. Next, our team worked with a photographer to bring the vision to life. Afterwards, I designed collaterals such as brochures, social media posts (with various marketing mechanics), EDMs and promotional displays that align with this design direction. Our team received good response and managed to sell all the mooncakes ahead of Midautumn.