Represent Magazine:
Website Revamp
In-house project under
Think Tank Studio
Type
Web Design
UI/UX
Tools
Illustrator
Figma
Year
2022 – 2023
Brief
To redesign Represent's website, a hybrid zine that with print and digital content for students to learn about current affairs from multiple perspectives.
About Project
Each magazine issue is framed as a Fight Club, tackling two opposing sides of conflict. To make this concept more apparent, this project aims to initiate the reader into the world of Fight Club, from the dodgy back entrance all the way to the brightly lit arena of contention.
As the designer leading this project, I had discussions with the team on how to improve the navigation flow of the pages to create a transition from the outside world into the inside world of the Fight Club. The final design was born after countless moodboards and drafts over several months.
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There are 4 issues per year, and accessible after purchase through the door portals that are reminiscent of Monsters Inc and Doraemon; each door leads to a unique arena with character icons that lead to the various content and formats, exciting pages that capture students' interest in learning.
