snooze to lose

Snooze to Lose is a campaign organised by a group of students from Wee Kim Wee School of Communication and Information as part of their final year project.

 

As their freelance illustrator I helped design assets for their social media, physical displays as well as their official logo. The project’s design direction is led by Aivee the team’s creative director, whom I worked closely as her illustrator. 

 

Snooze to Lose had an official partnership with Simmons, and had media coverage by The New Paper. Their instagram page has almost 700 followers to date.