NARRATIVE

Narrative wanted drink labels that had a playful character, to reflect their intention of coffee appreciation being open and fun. So I create a series charting our protagonist, loosely based on the cafe's cofounder, as he navigates a 'chill' home life with a bottle of chilled takeaway drink.

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It has a distinct Singaporean 'relatableness'; who can deny not having 'nua-ed' on the floor with a bolster propping their head, or zoned out in front of a standing fan due to extreme heat and boredom?

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On top of character design, I worked with Thong on promotional materials such as instagram posts, menu design, safe distancing stickers, takeaway drink stickers and hang cards, which are done in a minimalistic style to complement the cafe's Scandinavian design. It was a fruitful experience to see my illustrations come to life in the cafe.

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